Bruce Weir



Professional Summary

  • 35+ years of Oil & Gas experience functioning in technical and management roles for manufacturers, service providers and E&P operators
  • Industry leader in Progressing Cavity Pumping system technology
  • Industry leader in Coiled Sucker Rod application expertise
  • Extensive international involvement with proven ability to achieve results inside diverse global methodologies and operating practices, both Culturally and Technically
  • Experienced trainer for technical classes in PCP technology, Coiled Rod technology and optimized Artificial Lift practices
  • Participant in Industry standardization workgroups (ISO-15136)
  • Participant in Joint Industry Projects (C-FER, ARC, PTAC, CAPP, SEPAC)
  • Technical paper author/presenter (lifetime member SPE)

Professional Experience

10/1/2004 TO PRESENT Licoka Inc.


  • Successfully applying artificial lift systems in the oil & gas sector in virtually all the world's major conventional and unconventional producing areas with the broad spectrum from Heavy Oil and bitumen through to dewatering gas fields, both onshore and offshore
  • Industry recognized as an authority on Progressing Cavity Pump and Coiled Sucker Rod product design, application, operation, troubleshooting and root cause failure analysis
  • Ability to work in cross-functional and multi-cultural teams in a consulting role and deliver results
  • Expanding novel Artificial Lift products into new markets globally
  • Tender presentation package preparation, evaluation and review for Technical competence
  • Merger/acquisition Due Diligence
  • Prepare training material for PCP service providers
  • Independent 3rd party root cause failure analysis
  • Project management for coiled sucker rod deployment into Europe


10/1/2004 TO 9/30/2011 Tierra Alta Group

CHIEF TECHNOLOGY OFFICER - Contracted to lead the design, development and support of a new innovative Progressing Cavity Pump (PCP) Product line and support of the Coiled Sucker Rod Products and Services.

  • Designed and developed a PCP product line based on specific customer applications
  • Provided process equipment specifications for PCP-ALS greenfield manufacturing facility
  • Mentored manufacturing and applications engineering teams
  • Created success for new operators through extensive training and support
  • Developed and supported Product Catalog, Technical Bulletins and literature
  • Provided ongoing product improvements and new product development
  • Product and Market development of innovative technologies and services
  • Successfully guided the development of the first coiled sucker rod utilization in Europe and initiated competitive entry into Colombia and Oman
  • Supported successful entry of Flush-by services into new markets


2/2/1991 TO 9/30/2004 Weatherford

TECHNICAL SUPPORT MANAGER – PCP SYSTEMS - Globally responsible for the technical support and growth of Weatherford’s PCP business group.

  • Established a strong team to support the Global marketplace for; Applications Engineering, Failure Analysis, Training, Troubleshooting, preparation of tenders and technical information
  • Established a strong presence in USA coalbed methane dewatering projects
  • Developed new projects in nontraditional applications/markets, such as offshore Angola where PCP’s were introduced to replace gas lift, through non-traditional PCP methodology.
  • Successfully guided the development of PCP systems into new challenging markets, from a geographic, cultural and application standpoint, such as ExxonMobil’s entry in Chad where PCP’s proved to be highly successful
  • Provided technical support, training and mentoring to the successful deployment of WFD’s entrance into PCP sales/service operations into Argentina, where over a 3 year period YPF- Repsol’s PCP install base doubled and historic run life was extended.
  • WFD delegate to related joint industry projects, ISO standardization work groups as well as authoring/presenting at SPE/industry related workshops and conferences




  • After attaining competence with equipment operations, achieved Service Supervisor (SS) status for cementing/acidizing services in Lloydminster AB
  • Transferred to Hinton AB to Supervisor all aspects of Dowell’s Mining Division in Canada
  • Transferred to Grande Prairie, AB to supervise deep hole cementing, with twin pump cementing equipment
  • Promoted to SS II, after gaining proficiency in Nitrogen operations
  • Promoted to SS III, after successfully revitalizing the coiled tubing operations reputation in region
  • Trained in hydraulic fracturing and became the area’s senior supervisor for that service
  • Relief coiled tubing supervision to global operations in North Sea, Italy and Libya


GRADUATED MAY 1980 , Southern Alberta Institute of Technology Calgary, AB, Canada


  • Received Academic/Athletic scholarship each year as a member of the varsity men's Volleyball team while maintaining a high GPA