Cindy Sobo

B.Sc.Mech Eng P.Eng.

An energetic visionary, specializing in creating value with engineering solutions and services, and leading change to deliver excellence.

Guided two US start-up corporations to expand business into Canada’s Market with identification into international global markets - growth established through innovative business models and engineering production enhancements strategies.

Professional Experience


Provides Sales, Service, Training, Client Solutions, and Health & Wellness to increase efficiency & productivity in business systems with honesty and integrity. Delivering service by building genuine & long-lasting relationships with, passion, joy, inspiration, and respect for all.

Jul/16 – Present - Independent Consultant – Sales, Training, Business Development, Collaborator, Negotiator

  • Customer-centric; creates value, builds teams, & drives continuous improvement to match changing market forces.
  • Maximizes client’s potential/boosts productivity-aligning people, processes, technology with defined business model.



Provides Sales, Manufacturing, Repair, Testing, and Application Engineering Services to increase production for ESP/HPS systems.

Apr/15 –Jul/16 – Business Development Manager - Canada – Calgary, Alberta

  • Developed strategic business solutions for C - level Execs, promoting high quality engineering products, implementing continuous improvement, renewable and performance solutions for mutual client success with current economic conditions.



Provides Reservoir & Geo Engineering Consulting Sales & Services to increase profitability while decreasing operating costs - CRM

Nov/13 –Mar/15 – Business Development Manager - Canada – Calgary, Alberta

  • Recruited as Baker Alumni to lead sales and product development initiatives for new & existing client account growth.
  • Managed highly diversified crossed functional engineering team, providing technical leadership, direction, and coaching
  • Developed and executed strategic business plan that exceeded targets - Revenue in 2013 was $600k and $2.7 M in 2014.
  • Additional success stemmed from strategic innovation plans - targeting new international clients to drive new revenue.
  • Designed strategic business plan to promote additional product line sales to exceed $30M in exclusive client contracts.
  • Promoted University R&D projects, supporting government funding to entice clients to move forward with projects.
  • Established the first of many large-scale client project revenues – exceeding over $500k/single project from previous $75k



Start -Up: Provides Enhanced Oil Recovery (EOR) using biotechnology, significantly increasing oil production in waterflood applications.

Jul/09 – Nov/13 – Vice President Business Development - Canada – Calgary, Alberta

  • Oversaw P&L for Canadian operation. Hired and managed 3rd party support. Leveraged work with top executive clients.
  • Implemented and Executed Continuous Improvement System for CDN operations that was incorporated for US business.
  • Alignment with organization’s key stakeholders, participating in monthly Board meetings, defined strategic business plan.
  • Executed & assessed of all strategic business development initiatives. Target revenue stream exceeded $30M for 5YP.



A Start-Up Company, provides an economical solution for clients with low production, by introducing a low impact/low cost with application software development programs, to design Pumping Systems for enhanced oil/gas recovery, for major oil and gas producers.

Jul/06 – Jun/09 – Regional Manager - Canada – Calgary, Alberta

  • Started the most profitable Canadian division for new product launch–CRM -Profits for start-up in year one exceeded $5M.
  • Continuously embraced change-identified new market opportunities -Sales revenues for year two were $17m up from $0M.
  • Led multidisciplinary teams-Always focusing on the excellence of others contributions and championing self-development.
  • Managed validation for all product designs and concepts to ensure product verification to meet proper specs and budgets.
  • Assessment of long term strategic development & risk assessment plans to support client focus/profitability for The Board.



Production optimization technology marketed to solve client production problems, while obtaining real-time monitoring data, to reduce risk.

Sept/04 – Jul/06 - Project Sales Engineering Optimization Manager – Calgary, Alberta

  • Focused on market industry trends–stakeholder alignment, mentoring staff, promoted technical expertise/strategic insight.
  • TQM–Established repeatability, lessons learned, and best practices for consistency with engineering standards of product.
  • Ensured employee goals were aligned with sales targets to strengthen product awareness and increase total revenue.

Managed an International Multidisciplinary Team of Engineering/Operations Professionals (>20 direct reports & > 200 indirect reports) to support 35 unique International Business Centers, for all internal stakeholders and external clients, on a 24/7 Operations Service Support.

Jan/02 – Aug/04 - Knowledge Management System - Operations Manager – Bartlesville, Oklahoma

  • Managed Cross-Functional team of experts –petroleum, electrical, hydraulic, monitoring, controls, mechanical, operations.
  • Leadership encompassed establishing a culture of commitment, change, passion, execution, accountability, and teamwork.
  • On-Line Knowledge Management System – best practices, lessons learned, case studies, marketing, safety, training.
  • Lean manufacturing principles influenced; repeatable/quality performance, efficiency, processes, technology, safety, profit.

Created curriculum course design, on-line training tools, & Learning Management System to maintain market focus and increase revenue.

Nov/00 to Dec/01 – International Training Manager for Artificial Lift Systems – Pau, France

  • Inspirational leader- maintained fruition, cross-trained employees for career growth, instilled passion and commitment.
  • Developed and inspired high performing customer service driven team to create market awareness & product excellence.
  • Managed training professionals and collaborated with Universities and Industry SMEs, 300 students,150 clients – Year 1.
  • Recruited employees & partnered with internal stakeholders (HR/Marketing/Sales) towards career progression/placement.
  • Introduced Six Sigma for Continuous improvement into training to accurately reflect changing & emerging market trends.



Supported engineering, operations, lab and business system programs for extending a nationwide fiber optic network focused on designing & providing installation standards for Nortel DMS-250 Voice, Data, TCP/IP, Internet, Video services to communication providers’ POPs.

Feb/99 – Nov/00 – Voice Switch Project Management Engineer - Tulsa, Oklahoma

  • 3rd Party and distributor equipment purchases totaled over $50 Million Annual – AFE’s, RFQ’s, negotiation of contracts.
  • Maintained excellent stakeholder relationships with C-Level execs, municipalities, lawyers, vendors, CEO, union president.



Aug/98 – Feb/99 – Area Sales Manager – Alaska

  • Sales P&L - winning value proposition led thru market analysis–Heavy Oil Symposiums, client reviews, unique solutions.
  • Developed strategy for tomorrow’s markets– Merged Local Sales in Alaska with International Account Client Referrals.
  • Mentored high performing teams - promoted products to Enhance Oil Recovering while decreasing water processing costs.

Oct/97-Aug/98 – Engineering Project Management - Sales/Marketing – London, England

  • Development of the Middle East region to expand sales growth with engineering projects in over thirteen countries.

Jul/96 – Oct/97 – Project Engineer - Sales – Aberdeen, Scotland

  • Project Manager for advanced Subsea Extended Well Reach pumping system –Texaco Mariner, North Sea Offshore.
  • Generated an additional $6M in annual revenue by influencing clients the added value of failure analysis equipment study.

Mar/95 – Jun/96 – Contracted to Phillips Petroleum Inc., Sr. Applications Engineer – Shekou, China

  • Managed Two Offshore Field Platforms in the South China Sea Pumping Systems- Engineering and Production Operations.
  • Led drilling, completions, & production, cross-functional teams-developing continuous improvement equipment practices.

Feb/93 - Mar/95 – Pump Design and Project Engineer – Claremore, Oklahoma

  • New product development, design modifications, R&D, client witness tests, special product designs, client support.
  • Managed and Led the training for 28 International Service Centers–Standard - Testing/Manufacturing/Process/Vibration.



Manufacturing Engineer/Engineering Specialist/Marketing Inside Sales Engineer – Bartlesville, Oklahoma

Held various manufacturing and inside sales engineering positions, received rapid promotions into supervisory, training and instruction capacities. Implemented new engineering quality system and lean manufacturing processes for consistent practices and standardized procedures– resulted in 20% improvement in equipment failures, reducing costs and increasing efficiency.


Education and Professional Affiliations

University of Missouri-Rolla (UMR) – BS Mech. Engineering

MBA-Business Seminar Series – Tulsa University/U of AB School

Emergency First Aid CPR/AEDLevel A- Canadian Red Cross

P. Eng. -Professional Engineers License - APEGA

Certificate of Project Management (PMP/PMO)

Certified Yoga Instructor - Flow/Yin/Restorative/Nidra